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🏃 Run Theory: Our Method

We call our philosophy Run Theory. Run Theory is how we build at Siit, and how we help teams run systems that don’t just function — they compound.

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Principles of Run Theory

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⚙️ Treat Ops as a First-Class System

Workflows should be versioned, testable, and trackable — just like your infrastructure.

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📊 Observe Everything

You can’t improve what you can’t see. SLAs, efficiency, context — all surfaced, all measurable.

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🔁 Automate What’s Repeatable

If you’ve solved it once, you shouldn’t have to solve it again.

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📦 Designed for People, Not Just Systems

Requests involve context. Context lives in people. Tools should understand both.

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🧭 What Makes Companies Run

Behind every system online, every product shipped, every hire made — there’s another layer of work holding it all together. Internal operations —IT, People, Finance, Engineering, Revenue, Facilities — these teams don’t ship features. They ship stability. Every company hits the same wall:
  • Tickets flying in from every direction
  • Processes buried in Notion docs or someone’s memory
  • Multiple tools for the same need
  • Teams reinventing workflows from scratch
  • No visibility. No consistency. Just pressure.
And yet, their work is often stitched together with Slack threads, spreadsheets, and tools no one wants to own. No launch emails. No product praise. Just duct tape, deadlines, and heroic effort.

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💡 Run Your Company Like You Ship Your Product

We believe internal operations should be treated like Build:
  • With clear inputs and reliable outputs
  • With structured, automated flows — not manual follow-ups
  • With observability, versioning, and environments
  • With tools that are developer-grade but human-first
Because operations aren’t side projects. They’re the product behind the product.

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🛠️ Designed for the Run Operators

Run is for the people behind the scenes:
  • The IT lead keeping 1,000 employees productive
  • The Dev IT engineer routing incidents before they escalate
  • The People team orchestrating onboarding in days, not weeks
  • The internal tools PM trying to connect fragmented workflows across dozens of apps
These are the teams that make everything else possible. We’re here to give them the tools they deserve.

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🌱 From Ops to Run

Keeping your company running shouldn’t feel like a never-ending checklist. It should feel like a well-oiled machine: Intentional. Measurable. Scalable. Operations aren’t an afterthought—they’re the foundation. So don’t just operate. Run. Let’s make the invisible work visible. Let’s give operations the clarity, speed, and tools they need to move fast—and stay reliable. Let’s build the infrastructure behind great companies and treat it like a product worth shipping.